ScootBiz Radio: Pro Tips
Copywriting / Radio
Expert instructions on how to survive a long-haul economy flight. (Spoiler: fly budget business class instead.)
When long-haul budget airline Scoot launched their "budget business class" offering, Martin Loh and I wrote the following spec radio campaign, positioning ScootBiz as the no-brainer alternative to full-service airlines' economy class.
Note: These spots start with minimum SFX, so that listeners’ impressions come solely from the narration. Gradually, sound effects and background noise fade in.