Ministry of Education Singapore

Content Design / Content Strategy

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A website redesign that gave anxious parents one less thing to worry about.

In addition to the usual challenges of guiding a child through their formative years, parents in Singapore had another difficulty to contend with: navigating the Ministry of Education’s byzantine, confounding website. We solved that.

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Working with design and innovation studio PebbleRoad, I helped overhaul the Ministry of Education’s content strategy, content design, and language. Our goal was to provide parents and students with a dramatically simplified experience.

To do so, we streamlined information from dozens of disparate websites, brochures, and forms, transforming them into easy-to-use tools that educated users and guided them through the Singapore education system’s various registration processes.

Our primary 1 registration guide walked parents through the process.

Guides like this one help parents make crucial decisions.

Simple tools compiled information previously scattered across multiple sources.

Collaborators: Tiffany Sim, Maish Nichani, Ewen Boey
Agency: PebbleRoad