Chobani Shopper Marketing

Copywriting

Witty, whimsical ads appearing in grocery aisles, coupon magazines, and airports across America.

Working with Chobani’s in-house creative team, I wrote headlines for ongoing shopper marketing efforts. These deceptively simple ads do a lot of work for the brand. They don’t just need to stand out in crowded visual environments; they also serve a range of strategic goals, including boosting seasonal sales and educating customers about new Chobani products.

Chobani’s 2019 fall-winter seasonal shopper campaign included cheeky out-of-home ads that ran at airports over the holiday season. (Who knew we’d soon be so nostalgic for packed flights?)

• Collaborators: Gabi LaMontagne, Mel Nguyen, Michael Ciancio, Betsy Dickerson, Lauren Festa, Dane Feldman

• Agency: Chobani (in-house creative team)